Video Generation for Marketing and Product

We build video on generative models: script and storyboard, footage from text or an image, voice-over, captions and editing. We keep the brand style, match the voice to the company tone, and prepare versions for each platform. The team gets a video from a brief and edits, so the production cycle is far shorter.

We create videos on generative models: script, footage, voice and captions from one brief for your brand.

Pricing

from ₽400,000

per project

This is the lower bound of a project. We scope the exact quote after a brief: it depends on volume and the number of integrations.

What's included

Capabilities

A script from the brief

We break down the task and build a script with a storyboard: hook, points, call to action. Text and frames come from one idea.

Generated footage

We build frames from text, an image or existing video: product, location, graphics. The model holds style and angles across every scene.

Voice and captions

We add voice-over, music and captions. The voice is matched to the brand, and captions carry the speech on platforms without sound.

Editing and post-production

We cut, assemble and stabilize the material: color, pace, transitions. The final video ships in the right format for each platform.

How we work

From request to result

  1. 1

    Brief and script

    We break down the task, audience and platform. We write a script with a storyboard and sign it off before generation starts.

  2. 2

    Scene prototype

    We build a test scene: style, light, angle. The prototype shows how the model holds the brand and the product.

  3. 3

    Generation and selection

    We generate scenes and pick the best takes. We refine prompts until the frame matches the storyboard.

  4. 4

    Editing and delivery

    We assemble the video and lay in voice and captions. We hand over the master and versions for the needed platforms and formats.

Who it fits

Check if it fits you

Good fit

  • Marketing with a stream of campaigns

    Videos are needed regularly, and the shooting budget is limited. Generation covers the volume and holds the brand style.

  • A product without a set

    Showing features and value works well on video. Generation builds video without a studio, actors or logistics.

Not a fit

  • Full-scale production

    Storytelling, acting and staging call for a film crew and a set.

  • Tight shooting rules

    Legal and industry limits on synthetic footage call for a review before the project starts.

Track record

What you get

×2

views versus the previous launch

We made a launch promo: script, frames and voice from one brief. The video shipped on time and pulled most of the campaign views.

In two weeks

Video speed

The first pilot video ships in two weeks without a studio, a crew or logistics. The campaign calendar sets the pace, and the team keeps up.

Five for platforms

Formats

From one piece we build vertical, square, horizontal and short versions. Each platform gets its format from the shared assembly.

A tone for the brand

Brand voice

The voice-over holds a recognizable tone: synthesis or your own recording for the brand. The video voice matches the rest of the company content.

The best of a set

Take selection

The model offers several versions of a scene, and we pick the most convincing. Selecting takes removes artifacts before the final edit.

Cheaper than a shoot

Video cost

Video budget goes to generation and editing, while a studio and actors drop out of the estimate. Spend is visible per scene, so it stays transparent.

Other languages

Versions and localization

We translate the same assembly into other languages and swap the captions. Localization opens new markets for the video without a new shoot.

Scope of work

What the delivery includes

Script and storyboard

A finished script with a storyboard: hook, scenes, on-screen text. We hand over the document with the prompts, so edits stay clear to the team.

Master and versions

The final master plus cuts for platforms: vertical, square, horizontal. Versions ship with captions and without them for each channel.

A prompt library

A set of prompts for scenes, style, light and voice. The library speeds up new videos and keeps campaigns on one look.

Limitations and cost

Where the solution pushes back

  • 01

    Synthetic video shows

    Synthetic frames leave telltale artifacts: faces, hands, small details. We refine prompts and pick takes, so a share of frames ends up discarded.

  • 02

    Frame style drifts

    Across scenes a model can shift the light and the angle. We lock references and settings, so the style holds from frame to frame.

  • 03

    Generation cost

    Video costs more than text and images, and the volume grows fast. We estimate the budget per video up front and show where batch processing pays off.

  • 04

    A long edit cycle

    A long edit cycle on a scene costs real money: a new take means time and tokens. We cap the number of iterations at the script stage, so the budget stays under control.

  • 05

    The platform sets the format

    The same video lives differently in a feed, on a site and in shorts. We build versions for each platform, so the master calls for extra assemblies.

What videos we make

What videos we make

Launches: product and campaign announcements.

Ads: short videos for performance and reach.

Training: guides and explainer videos.

Product: feature presentations and demos.

Social: vertical cuts and reels.

Corporate: videos about the team and culture.

Formats and platforms

Formats and platforms

Vertical 9:16 for reels and shorts.

Square 1:1 for feeds and cards.

Horizontal 16:9 for the site and decks.

Short versions for paid traffic.

Localized versions in a new language.

Budget estimate

Cost calculator

This is an indicative range, not a quote. We scope the exact estimate after a brief: it depends on volume and the number of integrations.

Number of videos

4

Scene quality

Model training on your style

Add-ons

Support

Year one: updates and monitoring, a reply within 2 business days.

Service

Video Generation for Marketing and Product

The estimate covers our team's work. Hardware, third-party service licences and travel are added on request.

Estimated cost

₽640,000

Timeline

5 wk

Questions

Frequently asked questions

How is this different from shooting?

Shooting needs a set, actors and a day to set up. Generation builds the video from a brief and edits, so the cycle is far shorter.

What does the finished video look like?

Promo, demo, training, vertical cuts: each format gets its own script. We tune the final frame quality for the platform.

Whose voice is in the voice-over?

You can use a synthesized voice or record your own. Synthesis is faster, and a recording brings a recognizable tone and emotion.

How soon is the first video?

We show the first pilot video in one to two weeks: script, prototype and assembly. After that the campaign calendar sets the pace.

What about rights and the brand?

We keep the palette, fonts and logo to the brand book. We record the terms for using generated frames separately.

Ready to discuss your task?

Leave a request – we'll get back with a proposal and a preliminary estimate.

Contact us