Login AI
Building a Content Pipeline for Your Brand
We design and launch a content pipeline on generative models: one brief, text, images and video for your brand. We set up editing and fact-checking, tune the brand voice, and track cost and metrics. Your team gets a working process and a prompt library instead of scattered tools.
We build a pipeline that produces text, images and video for your brand: from one brief to publication in every channel.
Pricing
from ₽1,200,000
per project
This is the lower bound of a project. We scope the exact quote after a brief: it depends on volume and the number of integrations.
Capabilities
One brief for every channel
The brief captures the task once, and the pipeline fans out to channels: social media, email, blog, landing pages, video. The format adapts to each platform.
Text and visuals together
Headline, article and image grow from one idea, so the material reads as a whole. Prompts hold the brand voice and terminology.
Editing and fact-checking
Every piece goes through review: figures, links, wording. An editor confirms the facts, so publication goes out with confidence.
Metrics and a dashboard
We track hours, volume and generation cost. The dashboard shows bottlenecks and points to the prompts that need work.
From request to result
1
Content audit
We review what you publish, in which channels, and how much time each stage takes. We find where routine eats the team's hours.
2
Pipeline design
We describe the flow: brief, generation, editing, publishing. We match models to text and visuals and tune the brand voice.
3
Pilot on one channel
We run the pipeline on one channel: first materials, editor feedback, prompt fixes. We show the result on your own brand.
4
Rollout and training
We expand to the other channels, hand over playbooks and the prompt library. We train the team to run publishing on their own.
Check if it fits you
Good fit
Editorial and marketing
The team ships a lot of content across channels and drowns in draft routine. The pipeline removes the load and keeps one style.
A product with frequent releases
Updates and campaigns need fresh content every week. The pipeline turns one brief into materials for different channels.
Not a fit
One channel and low volume
A couple of posts a month is cheaper and simpler to handle by hand or with a narrow contractor.
A brand book still in progress
One voice relies on references and rules. Until those exist, the pipeline gives a scattered tone and needs extra tuning.
What you get
−70%
time to a first draft
We built a pipeline for an advertising agency: one brief, text and visuals for dozens of clients. The team ships campaigns faster and keeps each brand on style.
−60% time
Draft speed
A draft article or post comes together much faster, and an editor polishes the text to the brand book. You see the saved hours in the first sprint.
Six from one brief
Channels
One team covers social media, email, blog, landing pages, presentations and video. A piece is born once and fans out to channels in the right format.
Style in the model
Brand voice
Before launch we describe the brand's tone, wording and boundaries, so generation keeps one voice across materials. We hand the style guide to the team with the pipeline.
A draft for editing
Facts and checks
The model gives a confident draft, and an editor adds figures, links and legal wording. Every piece passes a fact-check before publishing, so mistakes are filtered out before the client sees them.
A clear budget
Token cost
We estimate generation cost before launch and after: model rates, text volume, batch processing. The budget lives on a dashboard, so spending stays under control.
Three times faster
Content turnover
A new format is assembled from ready blocks, so a social version ships in a day. Content turnover grows with the same team.
What the delivery includes
A prompt library
A set of tested templates for typical tasks: articles, posts, emails, product descriptions. The library keeps growing, so the team starts from proven wording.
A publishing playbook
The document maps the path of a piece: who prepares, who checks the facts, who ships. The playbook removes manual approvals and makes release predictable.
A quality dashboard
A summary of the pipeline: how many pieces shipped, how many edits the editor made, which topics work. The dashboard shows bottlenecks and points to what to improve.
Where the solution pushes back
- 01
A draft needs editing
The first pass gives a base that an editor finishes: checks the facts and shapes the style. Without that role, quality drops in front of the reader.
- 02
Generation cost
Popular models charge by token, so generating large volumes adds up. We estimate the budget up front and show where batch processing pays off.
- 03
Rights to images
Generated images come with their own usage terms, and company lawyers ask to record them. We review model licenses and keep a prompt history for every image.
- 04
One brand voice
The brand voice needs tuning: without references a model drifts to a generic tone. We collect examples and rules at the start so the style holds.
- 05
Publishing speed
Publishing faster raises the bar: the audience expects fresh material, and the team tires of keeping pace. We plan the calendar so quality holds over the long run.
What the pipeline covers
What the pipeline covers
Text: articles, posts, newsletters, product and card descriptions.
Images: covers, banners, article illustrations.
Video: short clips, cuts, voice-over and captions.
Localization: materials moved to other languages with the tone kept.
Presentations: slides and documents from one draft.
Publishing: a calendar and release to channels by the playbook.
Channels and formats
Channels and formats
Social media: posts, carousels, short video.
Email: letters, series, announcements.
Blog and site: articles, landing pages, sections.
Product: descriptions, guides, help topics.
Sales: proposals and presentations.
Cost calculator
This is an indicative range, not a quote. We scope the exact estimate after a brief: it depends on volume and the number of integrations.
Materials per month
Languages
Review
Add-ons
Video in the delivery
Support
Year one: updates and monitoring, a reply within 2 business days.
Service
Building a Content Pipeline for Your Brand
Technologies
LLM & AI assistants
Capabilities
Content generation
The estimate covers our team's work. Hardware, third-party service licences and travel are added on request.
Estimated cost
₽6.96M
Timeline
12 wk
Frequently asked questions
What is a content pipeline?
A set of models, prompts, editing and publishing that works as one process for your brand. Materials come out of one loop, and the team runs publishing by the playbook.
How soon will we see results?
We launch a pilot on one channel in two to three weeks: first materials, editing and quality metrics. We plan the full rollout after the pilot.
Who owns quality?
An editor on your side and our specialist hold the standard: facts, figures, style. Disputed pieces go through another check before publishing.
Can we run on our own models?
Yes, we build the pipeline on your models or on cloud ones. A closed perimeter fits when company data must stay out of public services.
How do you measure the effect?
We compare before and after: hours per draft, number of publications, share of edits, generation cost. We put the metrics on a dashboard you can open at any time.
What teams add to this service
Related Services
Part of Solutions
Implementation Examples
×3
Publishing volume
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