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Content Localization for New Languages
We localize content into new languages: the site, articles, interfaces, presentations and video. We keep one glossary of terms, translate and adapt meaning for the market, and have a native speaker review the text. We add captions and voice-over, so material ships in a new language without a reshoot.
We move content into other languages: translation, adaptation and voice-over that keep your brand style and terms.
Pricing
from ₽200,000
per language
This is the lower bound of a project. We scope the exact quote after a brief: it depends on volume and the number of integrations.
Capabilities
Translation and adaptation
We translate texts and adapt meaning for the market: idioms, units, cultural details. We replace a literal translation with living language.
Brand terminology
We keep a glossary of terms and names. It holds the product the same across languages.
Image localization
We swap the text on images and banners for the language. The visual keeps the brand style on every market.
Voice-over and captions
We localize video: captions, dubbing and on-screen text. We deliver the audio track and captions as separate files for each platform.
From request to result
1
Audit and glossary
We gather the materials and brand terms into one glossary. We lock the tone and translation rules before we start.
2
A translation pilot
We translate one piece and check it against the glossary. The pilot shows how the brand sounds in a new language.
3
Translation and editing
We translate the volume and pass native-speaker editing. We refine wording until the text sounds natural.
4
Publishing and locales
We assemble files for platforms and publish the locale. Versions ship with captions and voice-over.
Check if it fits you
Good fit
Entering a new market
The company launches a product in another language. Localization prepares the site, documents and video for launch.
A multilingual product
The interface and help content live in several languages. One glossary keeps the terms in agreement.
Not a fit
One language and market
If the audience speaks one language, localization can wait for a new market.
A job of two lines
A short text is faster to translate through a regular service.
What you get
×3
speed of entering a new market
We localized a manufacturer's site into three languages: glossary, texts and video. The team entered a new market in a matter of weeks.
In weeks
Time to market
A new market opens in weeks, because localization runs as a process. The launch date sets the pace.
From five
Languages
One product ships in several languages and markets. Languages open new audiences without a new team.
One glossary
Terminology
The glossary keeps terms and names in agreement. A new translator takes the ready wordings straight from it.
Living language
Cultural adaptation
We adapt idioms and examples to the market. The text reads naturally, and the reader feels a local language.
Without a reshoot
Voice-over and captions
Video gets dubbing and captions in a new language. Material reaches the platform without a studio or a shoot.
By volume
Cost of a language
The budget depends on the volume of materials and languages. We estimate by language, so spend stays transparent.
What the delivery includes
A brand glossary
One glossary of terms, names and wording. We hand it to the team for new materials.
Localized content
Finished localized texts, pages and visuals in new languages. We deliver files in the format of the source materials.
A locale package
Captions, voice-over and versions for platforms. The package covers a release in a new market end to end.
Where the solution pushes back
- 01
Accuracy versus speed
The speed of a translation loses nuance, and a verified text takes time. For each task we pick the pace and the editing scope.
- 02
Terms need a glossary
Without a glossary terms drift between translators. We keep one glossary, so the product speaks one language.
- 03
Cost of languages
Each language is a separate scope of work and review. We estimate the budget by language and show where a package pays off.
- 04
Cultural details
Idioms and examples from one market sound foreign in another. We adapt the meaning, so the text lands in the culture.
- 05
Captions versus dubbing
Captions cost less, while dubbing feels closer for video. We pick the format for the channel and the audience.
What we localize
What we localize
The site and landing pages.
Articles and newsletters.
Interfaces and help content.
Presentations and documents.
Video and captions.
Product cards and catalogs.
Localization coverage
Localization coverage
English and European languages.
CIS and Middle East languages.
Asian markets.
Industry glossaries.
A native-speaker review.
What the team gets
What the team gets
One glossary of brand terms.
Texts without traces of machine translation.
A native-speaker review in every language.
A locale package with captions and voice-over.
A release calendar for the launch date.
Support for new languages after launch.
Cost calculator
This is an indicative range, not a quote. We scope the exact estimate after a brief: it depends on volume and the number of integrations.
Languages
Content volume
Format
Review
SEO adaptation
Add-ons
Support
Year one: updates and monitoring, a reply within 2 business days.
Service
Content Localization for New Languages
The estimate covers our team's work. Hardware, third-party service licences and travel are added on request.
Estimated cost
₽750,000
Timeline
5 wk
Frequently asked questions
How is this different from machine translation?
Machine translation knows the language but mixes up terms and tone. We keep a glossary and have a native speaker edit the text.
Who checks quality?
The text passes native-speaker editing. We check terms against the brand glossary.
Do you localize video?
Yes, we make captions, dubbing and on-screen text swaps. Material ships in a new language without a new shoot.
How do you store terms?
We keep one glossary for the product and the industry. All translators work from it.
How long does localization take?
We show a pilot in a few days, and the volume depends on materials. We build the calendar around the launch date.
What teams add to this service
Related Services
Implementation Examples
×3
Publishing volume
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