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GEO - visibility optimization in AI search and AI assistants
GEO optimizes the site and content so that AI assistants and AI search engines cite your brand in their answers. We work with query semantics, page structure, markup and authority signals. An AI assistant reads a page differently from a classic search crawler and needs clear answers to specific questions. The result is growth in brand mentions inside AI search answers and visits from clients who already received a recommendation from an AI assistant.
We put your brand into ChatGPT, Perplexity and Yandex Neuro answers for client queries.
Pricing
from ₽200,000
per month
This is the lower bound of a project. We scope the exact quote after a brief: it depends on volume and the number of integrations.
Capabilities
AI answer audit
We check in which ChatGPT, Perplexity and Yandex Neuro answers your brand and competitors are mentioned. We record queries where the AI assistant answers without your participation and prioritize the work.
Semantics for AI assistants
We collect client questions in the format AI assistants use for answers. We group them by intent and write pages with direct answers in the first two paragraphs.
Structured data
We implement Schema.org markup, FAQ and lists that AI assistants read without errors. We check markup validity and its match with the page content.
Mention monitoring
We track brand mentions in AI-search answers across 30 key queries every month. We show the trend in the share of answers that include your brand and recommendations for strengthening it.
From request to result
1
AI answer audit
We check AI answers for target queries. We record brand and competitor mentions and set priorities.
2
Semantics and structure
We collect client questions, group them by intent and design pages with direct answers. We lay the markup foundation.
3
Content and markup
We rewrite pages for AI search, add FAQ and structured data. We validate the markup.
4
Monitoring and iterations
We track brand mentions in AI answers. Each month we compare the answer share across 30 queries with the previous measurement, rewrite pages at zero and strengthen the pages that already earn citations.
Check if it fits you
Good fit
Clients already search for the brand
Clients ask AI assistants questions about your niche. GEO helps you appear in the answers ahead of competitors.
Expert content on the site
The site has detailed answers to client questions. AI assistants cite such content and rank it above pages without numbers, dates and source links.
Not a fit
Expecting results in a week
AI search updates its bases gradually. If you need instant traffic, combine GEO with advertising and classic SEO.
Site without own content
Thin pages will not earn citations. First you need content worth recommending to clients.
What you get
18 of 30 answers
Citations in AI answers
We count how many of 30 key queries return an answer that mentions your brand. We report the trend every month and target 18 of 30 by month six.
1,200 visits a month
Visits from AI search
Clients who get a recommendation from an AI assistant visit the site. We track those visits and their conversion into leads, with a target of 1,200 visits a month by the end of the quarter.
5 external sources
Brand authority
We mark up Organization and FAQPage on 20 key pages. AI search gets an unambiguous brand identifier and the topic each fact belongs to.
What the delivery includes
Baseline AI answer audit
A starting snapshot: where the brand and competitors land in answers across 30 queries, with priorities and recommendations. The reference point for share tracking.
GEO content plan
A list of pages and questions to optimize for AI search. The basis for the quarterly content plan.
Monthly share report
A measurement of the answer share with the brand across the same 30 queries, visits from AI search and conversion into leads. The task plan for the next month.
How the system is built
The AI assistant reads a direct answer
The first paragraph answers the client question in one sentence, without preamble. Clear headings and FAQ give AI search a ready fragment to cite, so the page lands in the answer more often.
Semantics match the query
We collect key queries in the wording clients use and group them by intent. Each page covers one question end to end, so AI search finds a ready answer in the text.
Authority is confirmed by sources
Every key page links to 5 external sources: industry reports, studies and expert publications. Structured data ties those facts to the brand, and AI search gets a verifiable basis for citation.
Where the solution pushes back
- 01
Growth takes months
AI assistants update their indexes gradually. First citations appear in a month, steady growth in the answer share comes in half a year.
- 02
Requires team involvement
GEO requires coordination with the content team and developers. Without their involvement, markup and content tasks stall.
- 03
Competition in the niche
In popular niches the fight for citations is tougher: 5-7 sites with ready structure compete for one query. We show realistic timelines and priorities before work starts.
Cost calculator
This is an indicative range, not a quote. We scope the exact estimate after a brief: it depends on volume and the number of integrations.
AI engines
Queries
Competitors
Reporting
Add-ons
Support
Year one: updates and monitoring, a reply within 2 business days.
Service
GEO - visibility optimization in AI search and AI assistants
The estimate covers our team's work. Hardware, third-party service licences and travel are added on request.
Estimated cost
₽2.56M
Timeline
3 wk
Frequently asked questions
How does GEO differ from SEO?
SEO promotes the site in classic results. GEO optimizes content so AI assistants cite the brand in their answers. Both approaches strengthen each other.
Which AI assistants are covered?
We work with ChatGPT, Perplexity, Yandex Neuro and Google AI Overviews. The methods are universal, but priorities are tuned to your audience.
When do first results appear?
First citations appear 1-2 months after content updates. Steady growth in the answer share comes in 3-6 months.
Is markup needed?
Yes, Schema.org and FAQ markup help AI assistants read the page. Without it, content is harder to cite correctly.
Can it be combined with SEO?
Yes, GEO builds on quality SEO content. We combine both approaches in one work plan.
What teams add to this service
Related Services
Part of Solutions
Implementation Examples
+2.4×
Share of queries citing the brand
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