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AEO - Optimizing Content for AI Assistant Answers
Answer Engine Optimization (AEO) makes your content clear to AI assistants: ChatGPT, Perplexity, and search AI. We structure pages, add markup and direct answers so assistants cite your site as a source. We work on the technical base, content, and mention monitoring. The result is growth in citations and visits from AI answers over three to six months.
Your brand in the first three cited sources for 50 queries in ChatGPT and Perplexity.
Pricing
from ₽150,000
per month
This is the lower bound of a project. We scope the exact quote after a brief: it depends on volume and the number of integrations.
Capabilities
Structured data
Schema.org markup, FAQ, and entity cards. Assistants extract facts without guessing and take ready-made wording into an answer.
Direct answers
Short answers in the first paragraph for each customer question. The format ChatGPT and Perplexity cite as a source.
Content for intents
We collect real questions from search suggestions and rewrite pages for them. One question gets one complete page.
Citation monitoring
We track brand mentions in AI answers across fifty queries weekly. We show the trend and adjust the content.
From request to result
1
Audit
We check technical health, markup, and mentions in AI answers. We rank priorities by effect on citations.
2
Technical base
We close indexing, speed, microdata, and URL structure. Without this base, content is not cited.
3
Content and markup
We rewrite pages for questions, add FAQ and schemas. We strengthen internal linking.
4
Monitoring and iterations
We watch citations, traffic, and positions. We add pages for the questions where the brand already enters an answer and rewrite those whose AI traffic rests on a single query.
Check if it fits you
Good fit
A site that exists, traffic that stalled
The business runs, but AI answer traffic rests on one or two queries. AEO widens the set of queries where an assistant names your site as a source.
An expert niche
Customer questions need detailed answers. Assistants cite such content when the answer fits 5-7 sentences and carries schema markup.
Not a fit
Expecting results in a week
AI takes months to gain weight. If you need instant traffic, combine AEO with ads.
A site without its own content
Duplicates and thin pages will not grow. First you need content worth promoting.
What you get
Top 3
AI citations
We track the brand's position in ChatGPT and Perplexity answers for key queries. The goal is to land in the first three cited sources.
18 of 50
Cited answers
We count how many of 50 answers cite your page. A before-and-after measurement shows how structure and FAQ change the share of cited answers.
+30%
Visit growth
Visits from AI answers grow along with citations. In our projects the gain reached up to thirty percent over six months.
What the delivery includes
Markup and indexing audit
A report on Schema.org, indexing, and URL structure. Each task has an expected effect and a priority.
A question-based content plan
A list of customer questions grouped by page. The base for content rework over the quarter.
Citation reports
A monthly report on mentions in AI answers, positions, and traffic. A task plan for the next month.
How the system is built
The assistant reads structure
Clear headings, FAQ, and short paragraphs give the assistant ready blocks it can lift whole into an answer. The cleaner the page structure, the higher the chance your paragraph becomes the citation.
The question matches the query
We take the wording from search suggestions and from the questions clients type, then use it as the page heading. An assistant finds an exact match and lifts a ready answer.
One question gets one answer
Each page covers exactly one topic: a three-sentence paragraph closes it completely. An assistant takes that block into the answer, and the reader needs a single page.
Where the solution pushes back
- 01
Growth takes months
Citations gain weight gradually. First shifts show in three months, steady growth in six.
- 02
Needs the team's involvement
AEO needs sign-off from developers and the content team. Without their involvement, technical tasks stall.
- 03
Niche competition
In highly competitive niches the cycle doubles: 6 to 12 months against 3 to 6 in a calm niche. We show that range before work starts.
Cost calculator
This is an indicative range, not a quote. We scope the exact estimate after a brief: it depends on volume and the number of integrations.
Pages
Queries
AEO markup
Reporting
Add-ons
Support
Year one: updates and monitoring, a reply within 2 business days.
Service
AEO - Optimizing Content for AI Assistant Answers
The estimate covers our team's work. Hardware, third-party service licences and travel are added on request.
Estimated cost
₽1.91M
Timeline
2 wk
Frequently asked questions
How is AEO different from SEO?
SEO optimizes the site for classic search results. AEO makes content clear to AI assistants: structure, FAQ, and direct answers that land in ChatGPT and Perplexity citations.
When do the first results show?
Technical improvements show in one to two months. AI citation growth takes three to six months of steady work.
What does AEO include?
A markup audit, content rework for questions, FAQ, schemas, and monitoring of mentions in AI answers.
Do you work with new sites?
Yes. For a new site we build AEO in from day one: structure, semantics, and markup.
Do I need to update content?
Yes, regular updates support growth. We plan publications a quarter ahead.
What teams add to this service
Related Services
Part of Solutions
Implementation Examples
+2.4×
Share of queries citing the brand
Ready to discuss your task?
Leave a request – we'll get back with a proposal and a preliminary estimate.
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