Chasovoy
Everything written about your brand – 250,000 sources, 109,000 publishers, social media and press – lands in one dashboard. A neural network detects sentiment, storylines and risks before a human does.
Key metrics
Monitored sources
Media messages per day
Social media posts per day
Publishers in the database
Why it matters
Attention is moving to new platforms
In three years, social media's share of the audience grew from 23% to 31%, while TV fell from 59–62% to 46%. Reputation is discussed where it is hard to see.
Publications multiply fast
In two years, the flow of messages grew from 20,000 to 300,000 pieces a day – 12×. Reacting manually is impossible: critical signals drown in noise.
The solution – "Chasovoy"
A neural network instead of a human
70+ sentiment and entity indices understand the meaning of publications, not just mentions. AI spots threats and opportunities before the PR team does.
Instant, continuous monitoring
250,000 sources and 109,000 publishers – from federal media to city channels and map reviews. Data freshness: minutes, not days.
Analytics for PR, marketing and crisis teams
AI storylines, opinion leaders, geography and a competitor map – one interface for board reports and quick reputation audits.
Customer dashboard
AI storylines
Overview
A quick picture of the period: mention volume, top sources, and the overall tone of the agenda.
Trends
Dynamics by week and platform: where the audience grows and where activity fades.
Storylines
Automatic grouping of publications into storylines with attention concentration scoring.
Key figures
People and brands shaping the agenda: their role, the stance of their statements, and their reach.
Connections
Cross-links between key figures and platforms, and the channels through which storylines spread.
Forecast
A forecast for storyline development: which threads will gain weight and when.
Scenarios
Ready-made response scenarios with risk assessment and recommended actions.
Who needs it
PR teams
Agenda control, timely reaction to news hooks, and reports for management.
Crisis teams
Early detection of negativity, response scenarios, and impact assessment before a topic goes public.
Marketing
Finding platforms and opinion leaders, campaign tracking, and media impact evaluation.
What this case is built on
Delivered Services
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